Only 3% of charities believe corporate support currently reflects local need well. Discover how businesses - including Lidl - are closing that gap with data already available today.
Corporate giving budgets are under pressure, and businesses want every pound to count. But most giving still relies on broad regional data or familiar, high-visibility causes - missing the hyper-local pockets of hardship that sit just streets from visible affluence. Government data confirms just how entrenched and hidden this can be: 82% of the UK's most deprived neighbourhoods in 2019 were still the most deprived in 2025.
This report sets out a new way of thinking about corporate giving - one that layers live, community-vetted intelligence over public deprivation data to reveal exactly where support is needed most, and which local charities are best placed to deliver it. It's powered by Pulse, Neighbourly's proprietary data tool, and grounded in a network of 45,000+ vetted charities across the UK and Ireland.
Since 2017, Lidl has partnered with Neighbourly to redirect surplus food to the communities that need it most - targeted using hyper-local deprivation data rather than guesswork. In 2025 alone, this delivered over 10,000 tonnes of food (18.5 million meals) to people and families in need, part of a cumulative 50 million meals donated since 2017.
